Sam brought the Brazilian wax to Manchester in 2004, a time when it was just starting to get talked about as Beauty Manager at Urban Retreat in the prestigious Harvey Nichols.  Her name spread like wildfire between friends and colleagues until her column was dominated with this once-specialist treatment.

Sam then embarked to train her team, creating Manchester’s elite waxers – renowned for their discretion, speed and ability to put their somewhat apprehensive clients at ease within minutes.

One client was so impressed that she wrote an article about Sam, placed in a local magazine in 2007.

Having been asked to teach various friends’ salons she now runs her own course accredited by Professional Beauty Direct. Sam also sits on the Habia Professional Registers Advisory Committee

What is Female Intimate Waxing

Intimate waxing covers a spectrum of intimate waxing techniques such as Brazilian, Hollywood, Playboy and Las Vegas.

The Brazilian wax was first so named in modern times by the J. Sisters salon in Manhattan, founded in 1987 by seven sisters from Brazil.  Since then the treatment has spread worldwide, although there is evidence that women have been removing their pubic hair for centuries.  In Middle Eastern societies, removal of the female body hair has been considered proper hygiene, and in Islam, this is known as an act of Fitrah.

This rapidly growing trend is definitely here to stay, with the traditional bikini wax slipping into the background  becoming a much less requested service.  The course teaches you how to use Peelable Wax  – minimising pain and discomfort for your clients.

Benefits to your Business

This is a highly profitable service with the treatment time anything from 15 to 45 minutes, depending on experience and speed.  The advantage of this type of treatment is that your clients actually prefer to be in and out rather than taking the full time!

Treatment costs sit between £1.50 and £3.00, and the average charge is around £25-£30.

If this is not on your treatment menu, it certainly should be as over 90% of bikini waxes performed in salons are Brazilians and Hollywoods, with standard bikinis being rarely requested.

Just 5-8 clients will pay off the course and once you get going you should be doing that many in a day!

Female Intimate Waxing Course


I deliver the intimate waxing course on a one to one basis, or as a group at your salon.  Discounts are available for 3 or 4 therapists and prices are plus travel. For any travel over 5 hours total I will travel the evening before and stay in a local B and B and I travel Nationally.

I also hold a training course in The Beauty Guru at MediaCityUK in Manchester and Samantha Humberstone holds classes at Sheffield city centre from 30th October 2017.

Course Requirements

Students must hold a basic waxing qualification – NVQ level 2 or equivalent, and have decent experience in bikini waxing.  It is also recommended, but not essential that students become familiar with hot wax prior to the day.

Students are expected to wax each other and have at least two week’s hair growth from shaving, and four weeks from waxing.  If students do not wish to be waxed a model must be provided.

Female Intimate Waxing Course Content

My course is thorough yet fun and students always leave feeling like they can do a 3-5 models and then face whoever gets on their couch. You will cover:

  • Health and safety and legal practices
  • Client consultation and effective communication
  • Types of waxing shapes and techniques
  • Suggested treatment timings and costings
  • How to recognise contra-indications and methods of referral
  • How to recognise and deal with skin reactions (contra-actions)
  • Equipment and materials used in the treatment and hygiene, care and maintenance
  • How to carry out the intimate waxing services in the range safely and correctly
  • How to provide the correct aftercare advice
  • Practical demonstration and application on 2 models (and we don’t do “all fours”!)

Female Intimate Waxing Course Fees

1 therapist £190 per person with Sam, and £150 with Samantha in Sheffield.

NB Sam’s classes will be £220 pp from 2018, and Samantha’s £175

Course fees may be paid by bacs

In salon private courses are available, please email for a quote.

Price Includes:

  • Female Intimate Waxing Training Manual
  • Accredited certificate in Female Intimate Waxing with Pro Beauty Direct.
  • Products are provided for the duration of the course
  • Unlimited follow up telephone contact

Time: 9.30am – 4.00pm

Duration: 1 day

Please note : This skilled service cannot be taught in a couple of hours – the theory maps the HABIA standards and the practical is incredibly thorough. Students watch one model and then get to do the treatment twice.

How To Book

Email : for course information and details. Please note Sam does not deal directly with bookings, however a call back may be requested if any questions cannot be answered via email.

Dates 2017

10th January

30th January (Basingstoke with Axiom)

7th Feb

14th March

11th April

9th May

22nd May (Basingstoke with Axiom)

13th June

4th July

8th August

27th Sept (Day 3 of Beginners Bootcamp)

11th October

30th October (Sheffield educator )

14th Nov


2018 – Manchester

January 10th Wed

February 14th Wed

March 14th (Basingstoke with Axiom)

March 21st March Wed

April 10th Tues

May 15th Tues

June 12th Tues

July 11th Wed

August 7th Tues