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      <image:caption>Maskne: Can Face Masks Cause Acne?</image:caption>
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      <image:caption>The Hidden Truths of Bikini Waxing.</image:caption>
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      <image:title>Skin Transformations - Hi I’m Sam, The Skin Guru.</image:title>
      <image:caption>I help busy professionals achieve the best skin of their life using my unique Skin Guru Programme™.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Skin Transformations - We cherry pick the best products from leading Medical Grade skincare ranges that work on a cellular level.</image:title>
      <image:caption>All our treatments are fully customised so you don't have to do any guess work and we have access to different treatment combinations to suit every budget and availability.</image:caption>
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      <image:title>Face and Body Waxing Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>LED Phototherapy - Patented technology allows our light sources to get closer to the body by utilizing the inverse square law, maximizing light therapy potential more than any other LED device.</image:title>
      <image:caption>Celluma products are FDA cleared for pain management and skin conditions, Celluma uses light energy to improve cellular health by accelerating the repair and replenishment of compromised tissue cells.</image:caption>
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    <lastmod>2021-03-18</lastmod>
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      <image:title>Microneedling - Microneedling.</image:title>
      <image:caption>Medical microneedling is used to treat scars, acne scars, lines, wrinkles, and stretch marks and to improve skin texture and tighten the skin. The device has fine needles that create tiny punctures in the top layer of the skin, which triggers the body’s healing process.</image:caption>
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    <lastmod>2025-10-13</lastmod>
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      <image:title>Mesotherapy - Mesotherapy is all about Skin Health.</image:title>
      <image:caption>Originally developed in France in 1952 to relieve pain, mesotherapy is a technique that uses injections of vitamins, minerals and antioxidants to rejuvenate and tighten the skin. We use a phenomenal cocktail called NCTF by Fillmed.</image:caption>
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    <loc>https://thebeautyguru.me/intimate-waxing</loc>
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    <lastmod>2026-01-26</lastmod>
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      <image:title>Intimate Waxing Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://thebeautyguru.me/face-waxing-training</loc>
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    <lastmod>2026-01-26</lastmod>
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      <image:title>Face Waxing Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://thebeautyguru.me/gender-equity-statement</loc>
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    <lastmod>2024-05-13</lastmod>
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      <image:title>Gender Equity Statement - Gender Equity Statement.</image:title>
      <image:caption>The Beauty Guru is committed to equity of opportunity and we value and respect the diversity of all our clients.  We know there can be differences between someone’s assigned sex at birth, their gender identity, and/or their gender expression, including individuals who identify outside of the gender binary.  We have a zero-tolerance approach to discrimination, victimisation or harassment on the basis of a person’s gender identity. We will also seek to provide a supportive environment for people who are considering, undergoing or who have undergone transition as provided for under the Equality Act 2010.  Transgender is an umbrella term and there are many different identities that fall under it, which may include but is not limited to trans men, trans women, intersex people, people who are genderfluid or agender, people who cross-dress, and non-binary people. A non-binary person is somebody whose gender identity does not fit into the gender binary of male or female. A non-binary person may consider themselves to be neither male nor female, or they may consider themselves to be both. A person who is non-binary may sometimes identity as more masc, more femme, or a blend of the two. A genderfluid person is someone whose gender varies over time. This can be occasionally, every month, week, or day, to even every few moments a day depending on the individual. Sometimes it is consistent and sometimes it is not. A genderfluid person may identify as male, female, gender-neutral, non-binary, or a combination of identities at any one time. An intersex person is someone born with a wide range of natural variations in primary and secondary sex characteristics that do not fit the typical definition of male or female. An intersex person might also identify as female, male, or another gender identity such as non-binary or agender. People have the right to self-identify in regards to their gender and may feel that terms such as pan-gender, poly-gender, third gender and genderqueer are more reflective of their gender identity. Through our related policies and procedures, The Beauty Guru team will strive to support all transgender, non-binary and gender-non-conforming people and we will do all we can to ensure that we have the right knowledge, training and insight to accommodate them. We will seek to ensure that explicitly gendered language and terms of address are not used when welcoming customers. We will respect and uphold every person’s gender identity by using the correct language including pronouns. The Beauty Guru will treat anybody’s gender identity with dignity and respect. Although “gender reassignment” is one of the nine protected characteristics as provided for under the Equality Act 2010, we aim to protect, respect and uphold every individual’s gender identity alongside people undergoing gender affirming treatment. As part of our stance, we commit to protect and shield transgender clients from any harassment, discrimination and victimisation relating to their gender identity. This includes people who do not live full-time in their self-identified gender and intersex people.</image:caption>
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    <loc>https://thebeautyguru.me/in-the-press</loc>
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    <lastmod>2025-12-04</lastmod>
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      <image:title>Sam in the Press</image:title>
      <image:caption>July/August edition of Vitality</image:caption>
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      <image:title>Sam in the Press</image:title>
      <image:caption>Sam Marshall interview from Salon Evo magazine</image:caption>
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      <image:title>Sam in the Press</image:title>
      <image:caption>Features writer Emma Hobday reviews our Trans Awareness Course</image:caption>
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      <image:title>Sam in the Press - Ask The Experts Pronoun Blog by Sam Marshall</image:title>
      <image:caption>Ask The Experts Pronoun Blog by Sam Marshall</image:caption>
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      <image:title>Sam in the Press</image:title>
      <image:caption>Sam shares her thoughts on How to reassure clients about salon safety post-Covid-19</image:caption>
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