I have over 15 years experience in the beauty industry. I can offer a bespoke service to improve your beauty business and provide training for you and your staff.

Female Intimate Waxing Courses Female Intimate Waxing Courses

Sam has been Brazilian waxing for over 13 years and regularly tends to an array of local celebrities.

About The Beauty Guru – A Beauty Expert About The Beauty Guru – A Beauty Expert

With over 15 year’s industry experience, Sam Marshall “The Beauty Guru” is a recognised voice in the beauty industry.

Beauty Consultancy Beauty Consultancy

From Business Health Checks to Mystery Shopping, I provide a full range of consulting for your beauty business.


My customers have great things to say about what I do.

  • Sam has worked with our staff training them on basic salon procedures and standards. In this time she gave her valuable knowledge to our team and advise on customer service skills. The time spent with her was really beneficial. She taught the girls in an easy and friendly manner and was able to help with every aspect of the business from sales to basic hygiene standards.
    Read More…

    - Gillian Rafferty
  • “I’m the owner of Urban Escape a beauty salon in Ellenbrook, Worsley Manchester & because intimate waxing has become so much more popular of recent years I felt that we needed expert training to brush up on our skills in this area. A friend of mine had recommended Sam to me & so she came to the salon to do a full day of onsite training, we covered every aspect of intimate waxing from prepping the skin for waxing, through to finish & the all-important aftercare. Read More…

    - Lisa Power, Owner of Urban Escape, Ellenbrook.
  • Sam Marshall is the ultimate professional when it comes to Beauty – she know her subject. It is an absolute pleasure to be treated by her she is educated, skilled, discreet and on top of her game – You will know when you have had a treatment with Sam as it is 5* all the way.
    As a trainer, Sam is highly qualified and well read & up to date on the latest beauty trends whilst still maintaining high standards in the basics skills beauty therapist require to be successful. Read More…

    - Tina Robinson, Clinic Manager, Harvey Nichols

From the Blog

3 November
10 June

The Bikini Wax. Removing the Horror!


4 May

Tried and Tested: Kedem Cosmetics Facial Treatment