The Wax Guru Training Course

Intimate Waxing.

Booking Enquiry.

What is Intimate Waxing?

Known as Vulva Waxing (we like to be inclusive!), previously named Female Intimate waxing covers intimate waxing techniques such as Brazilian, Hollywood and shaping.

The Brazilian wax was first so named in modern times by the J. Sisters salon in Manhattan, founded in 1987 by seven sisters from Brazil.  Since then the treatment has spread worldwide, although there is evidence that women have been removing their pubic hair for centuries.  In Middle Eastern societies, removal of the female body hair has been considered proper hygiene, and in Islam, this is known as an act of Fitrah.

This rapidly growing trend is now a norm amongst women and is definitely here to stay, with the traditional bikini wax slipping into the background  becoming a much less requested service.

The course teaches you how to use non-strip wax  – minimising pain and discomfort for your clients.

Benefits to Your Business.

This is a highly profitable service with the treatment time anything from 15 to 45 minutes, depending on experience and speed.  The advantage of this type of treatment is that your clients actually prefer to be in and out rather than taking the full time!

Treatment costs between £2.50 and £5.00, and the average charge is around £30-£40.

This is a highly profitable service with the treatment time anything from 15 to 35 minutes, depending on experience and speed.  

The advantage of this type of treatment is that your clients actually prefer to be in and out rather than taking the full time!

Course Content.

My course is thorough yet fun and students always leave feeling like they can do a 3-5 models and then face whoever gets on their couch. You will cover:

  • Health and Safety and and legal practices

  • Client consultation and effective communication

  • Types of waxing shapes and techniques

  • Suggested treatment timings and costings

  • How to recognise contra-indications and methods of referral

  • How to recognise and deal with skin reactions (contra-actions)

  • Equipment and materials used in the treatment and hygiene, care and maintenance

  • How to carry out the intimate waxing services in the range safely and correctly

  • How to provide the correct aftercare advice

  • Practical demonstration and application on 2 models (and we don’t do “all fours”!)

  • Models supplied for the day, alongside students working on each other

Course Requirements.

Students must hold a basic waxing qualification – NVQ level 2 or equivalent.  It is also recommended, but not essential that students become familiar with hot (non-strip) wax prior to the day.

Students are expected to wax each other and have at least two week’s hair growth from shaving, and four weeks from waxing.  If students cannot be, or do not wish to be waxed a model may need to be provided.

All genders are welcome to train on all courses. Yep, I teach men and non-binary folk to do intimate waxing. (You will always be asked if you wish to be waxed by a man - I always reach out before the class and if you don’t, we do models only).

Trained in Sydney, Australia in 1999, Sam has been Brazilian waxing for over 26 years

Sam Marshall - The Wax Guru.

Hi, I’m Sam and I brought the Brazilian wax to Manchester in 2004, a time when it was just starting to get talked about!

I was the Beauty Manager at Urban Retreat in the prestigious Harvey Nichols.  The news of this totally new treatment spread like wildfire between friends and colleagues until my column was dominated with this once-specialist treatment.

I then embarked to train my team, creating Manchester’s elite waxers – renowned for their discretion, speed and ability to put their somewhat apprehensive clients at ease within minutes.

One client was so impressed that she wrote an article about me for a local magazine back in in 2007.

I now runs my own course, personally written and accredited by Professional Beauty Direct, and insured by BABTAC.

I am a Habia ambassador, sit on the Habia Advisory Committee for the National Occupational Standards and co-wrote the updated Waxing Code of Practice. I also advise for BABTAC and am on the British Beauty Council DEI Committee.

Ready to Book? CLICK HERE TO BOOK NOW

2025 Dates:

MediaCityUK Manchester

  • Tuesday 25th November (1 space left)

Training Locations and Classes

I can deliver the intimate waxing course on a one to one basis, or as a group at your salon. Discounts are available for 3+ therapists and prices are plus reasonable travel costs if travelling out of Manchester.

Classes are based at The Beauty Guru at MediaCityUK in Manchester, ands limited to 2 people per class (yep, loads of individual attention!)

Need a refresher? We can arrange a half day 121 for £350.

For any questions or to arrange a phone call contact sam@thebeautyguru.me

The full payment of £350 is required at the time of booking.

We regret that we cannot reserve training dates or places without payment, and courses are only considered booked once your full course fee has been received.

Locations available for in-salon nationwide